Mr. Emery takes the role of Santa so seriously that much of the year he bleaches white his long red hair and beard.
He has spent $160 getting his hair done at the Mane Attraction beauty parlor in nearby Spearfish.
He stands 6 feet tall, weighs 370 pounds and has the gregarious nature of St. Nick.
“He’s Santa to everybody in town,” resident Terry Arpan says.
Even after two more men arrived, Casper could not be pulled off Mr. Emery. The beast began dragging him and his four would-be rescuers toward a water hole. Mr. Emery told Capt. Roberdeau to go ahead and shoot if Casper pulled them into the water.
“I never saw anything like this,” Capt. Larry Roberdeau said “I came on the scene, and there was a reindeer trying to kill Santa.
The battle with the bull made news as far away as Rapid City, about 70 miles southeast of Belle Fourche. “Bell Fourche man rescued from love-struck reindeer,” ran the headline in the Rapid City Journal.
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